How Landscapers Can Turn Old Leads Into Easy Revenue
Landscapers - are you missing out on easy revenue?
Database reactivation can be a gold mine
What is it?
It's a big, complicated term for a simple concept
Compiling all those old leads, contacts, proposals, past clients emails into one cohesive list and strategically emailing them seasonal services, dream backyards and offers they can’t refuse.
Let’s break it down:
We create a big database
We re-activate those old leads and clients
We use a tool that lets us easily design and send emails
That’s it.
Email can be solid gold! I learned that in my first online business selling skin care products.
People love 3 kinds of emails
Special offers/sales
New Products and Services
Seasonal update
Here are 3 examples:
25% off landscape design
We now offer outdoor kitchens and poolscapes
It's fall cleanup time - how to winter proof your landscaping!
Email marketing doesn’t have to be complicated.
Just follow these guidelines;
Get in the habit of sending regularly - same day, same time - build up a discipline
Make it interesting
Remember the big 3 - offers, seasons, new stuff (even if it's just a new before/after - people love to see that)
Use an email marketing service like MailChimp or Constant Contact
If you aren’t tech savvy and need help - reach out to Inbound Revenue - we can help build and launch your emails for you
Watch the YouTube video I made for you below for more tips on turning old leads into new business - and subscribe for more simple marketing strategies for landscapers.
